The alpha-numeric soup of confusing names and shaky marketing efforts still haunts many automakers, notably Cadillac and Infiniti. However, Lincoln is climbing out of its MK-flavored variant of this low-nutrient fad. By next year, all of its vehicles will have proper names: Continental, Aviator, Nautilus...
Lincoln is re-aligning its models after its revived Continental. New Aviator, re-styled MKC, newish Nautilus sport utlility replaces MKX and more...
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